KANSAS CITY, Mo. – Hostess Brands has reintroduced a star-spangled line of patriotic treats for the summer: Red, White & Blue Twinkies, and Star-Spangled CupCakes. The launch is being introduced in tandem with a first-time partnership with the American Red Cross, providing consumers with a way to give back this summer.

Hostess is inviting consumers to take photos incorporating an American flag and post them with the hashtag #HostessSupportsRedCross on Twitter, Instagram or directly to hostesscakes.com/redcross, which will also feature a mosaic of all photo submissions and a counter tracking how much has been raised. For each photo posted across these platforms, Hostess will donate $1, up to the pledged amount of $50,000, to the American Red Cross Service to the Armed Forces.

“We are delighted to partner with the American Red Cross in this meaningful initiative,” said Burke Raine, Hostess Brands senior vice president and chief marketing officer. “It is important that we give back to our community, both by celebrating our national holidays and by supporting our most vulnerable citizens.”

Koby Langley, senior vice president for service to the Armed Forces at the American Red Cross, said: “The Red Cross Service to the Armed Forces division is very fortunate to have Hostess Brands as a partner in support of the military community.”

Along with the social media fundraising, Hostess products will be donated to Red Cross Blood Donation Centers across the country for blood and platelet donors to enjoy after rolling up a sleeve. Additionally, these products in the patriotic line of treats will have co-branded packaging and retail displays to help promote the American Red Cross.