N.J. Bill Would Let Gasoline Retailers Give Discounts, Coupons

Currently, the state does not allow gasoline stations to offer rebates or rewards, such as those tied to loyalty cards.

June 01, 2011

TRENTON, N.J. - New Jersey gasoline stations might soon be able to offer coupons and discounts if a bill being considered in the Assembly passes, the Gloucester County Times reports. Current law prohibits gasoline retailers from giving customers rewards or rebates, which Assemblyman John Burzichelli, one of the bill??s sponsors, referred to "outdated."

"Every other state on the East Coast is doing something like that," said another sponsor, Assemblywoman Celeste Riley. "We are the last to get on board."

"Why shouldn't gas stations be able to offer deals that cut prices to entice motorists to buy their products?" said Burzichelli. "That's what competition is all about, and competition can only benefit motorists who need these savings."

"A-3133 as amended is a triple win," said Sal Risalvato, executive director of the New Jersey Gasoline, Convenience Store and Automotive Association. "A win-win-win. The consumers win. The supermarkets win. And with this amendment, the small business owners of gasoline stations will have an opportunity to win."

The Assembly Regulatory Oversight and Gaming Committee passed the bill, which awaits full Assembly voting.

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