Wienermobile Food Truck Rolls Into Times Square

The new food truck will make stops in 12 U.S. cities this summer, marking the first time the iconic Wienermobile is actually serving hot dogs.

May 31, 2011

MADISON, Wis. - The Oscar Mayer brand celebrated the 75th anniversary of the Wienermobile in New York City last week by unveiling the first-ever, special edition Wienermobile Food Truck.

Tyler Florence, Food Network chef and host of "The Great Food Truck Race," helped christen the new food truck and continue Oscar Mayer??s Good Mood Mission program by making a donation to Feeding America, the nation??s leading hunger-relief organization. Hundreds gathered on May 25 in Times Square for a chance to see the Wienermobile Food Truck, get a free Oscar Mayer hot dog and enjoy special toppings created by Florence.

While the Wienermobile vehicle has been "surprising and delighting" people for 75 years, this is the first time that part of the fleet is serving hot dogs. The new Wienermobile Food Truck will travel to 12 cities including Columbus, Detroit and Pittsburgh.

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