NEW YORK – McDonald’s has begun rolling out a new initiative called "Ask, Ask, Tell," as a way to cut down on order mistakes, according to a report from CNBC. The new attempt to increase accuracy will ensure that drive-thru employees repeatedly verify the customer’s correct order at three separate times during the ordering process: when a customer orders, pays and receives a meal.

While customers will likely reap the benefits of this new quality assurance plan, getting more consistently correct orders, it does not come without cost for the fast-food giant. McDonald's generates more than 60% of U.S. sales at the drive-thru. But because the new policy takes up crucial time at the drive-thru – where customer experience is often measured in seconds, not minutes – McDonald's will be cutting back on “upselling” or “suggestive selling” of additional items.

According to CNBC, while some McDonald’s locations are already using the new process, all restaurants will implement it sometime this summer. "At McDonald's we're always looking for ways to improve the customer experience. Ask, Ask, Tell is a program we're implementing nationwide to help improve that experience in our drive-thrus," McDonald's spokeswoman Lisa McComb told CNBC last week.

This move for quality over quantity, one of many recent changes from the beleaguered burger chain, seems to be a move away from a July 2013 directive from former McDonald’s CFO Peter Bensen, who announced that the chain was "employing more suggestive selling strategies at the order point to encourage trials of new products and add-on purchases."