7-Eleven Flying High

The convenience retailer lands its first airport store inside a secured area.

May 27, 2011

DALLAS - Airline travelers at Dallas/Fort Worth (DFW) International Airport will be able to grab some of their favorite products like Slurpee drinks and specialty grill foods when 7-Eleven, Inc. opens its first store inside an airport secured area. The 1,291-square-foot outlet is expected to be ready for business in 2013 as part of the airport??s Terminal Renewal and Improvement Program.

The Dallas-based retailer, along with its partners for this property, recently won the bid for a location near Gate 25 in Terminal A. "Although we have 7-Eleven stores on a few airport properties in North America, this will be our first located inside security and directly across from departure and arrival gates," said Dan Porter, 7-Eleven's development vice president, in a press release.

"7-Eleven is all about convenience, and our proprietary merchandising and logistics systems are prepared to serve the daily needs of both busy travelers and terminal employees. Dallas-Fort Worth is home town for us, so it makes sense that our first U.S. outlet of this type is at DFW Airport," said Porter.

Plans call for 7-Eleven??s Slurpee, Big Gulp and Big Bite brands with an emphasis on fresh foods and bakery items that are delivered daily to be part of the store's product mix. Among other selections for hungry travelers will be hot foods, including pizza, potato wedges, and chicken tenders. 7-Eleven also boasts healthier offerings, such as several sizes of pre-made salads, fresh-cut fruit and vegetables, sandwiches and low-calorie beverages.

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