GAITHERSBURG, MD – OpenStore by GasBuddy, a multi-channel
digital marketing solution for convenience store chains, is excited to announce
its partnership with Phillips 66, owner of leading gas station brands
Phillips 66, Conoco and 76. OpenStore will be launching new websites and mobile
apps for each of the brands in May of this year.
The new websites will each be fully integrated with a
branded mobile app to create a complete experience for 76, Conoco, and Phillips
66 consumers at more than 7,000 branded stations. The apps and websites will
allow consumers to access updated gas prices, in-store promotions and send
feedback. Customers will be able to send feedback from their mobile phone,
search for locations, and receive time-sensitive electronic mobile coupons.
With this partnership, individual Phillips 66 marketers,
resellers and dealers can also sign up with OpenStore, allowing them to create
their own unique Phillips 66, 76, or Conoco-branded website. These locations
will also be able to create store deals to post on their website and provide
coupons to send to app users.
“Customers love the convenience of using apps and being
rewarded for their loyalty as a customer,” said Jason Toews, co-founder and CEO
of OpenStore by GasBuddy. “OpenStore helps our clients optimize the customer
experience. We’re thrilled to have Phillips 66 Company on board, and we are
proud to be part of their continued success.”
Andy Viens, president of global marketing for Phillips 66,
added: “Consumers today are depending on
their mobile devices for special deals and promotions and the OpenStore product
allows our customers to uniquely promote their businesses to these mobile-savvy
consumers.”