Hot Stuff Launches New Breakfast Offer

Retailer support includes lower food costs, new products and purchasing incentives.

May 18, 2010

SIOUX FALLS, SD - Responding to retailers?? efforts to bring in new customers by lowering costs, Hot Stuff Foods has launched its "Take Back Breakfast," initiative, with lower prices, new products and purchasing incentives. The initiative??s key elements include:

  • Lower retail pricing: Hot Stuff has introduced a revised pricing structure with lower pricing, with suggested retail prices that begin at 99 cents, allowing retailers to compete with freestanding QSRs.
  • Extensive product line: Hot Stuff has launched a line of popular breakfast items, including five varieties of an English muffin sandwich, biscuit and croissant sandwiches, breakfast pizzas, miniature cinnamon rolls, muffins, donuts, stuffed sandwiches, French toast & maple sausage sandwich, breakfast burritos, and chorizo tacos.
  • Improved "car friendly" packaging: Hot Stuff sandwiches now come packaged as breakfast wraps, an easier-to-handle solution for on-the-go consumers.
  • Incentive program: Hot Stuff Foods has designed an exclusive rewards program that offers incentives for foodservice managers.

"Fast food restaurants have amped up their efforts to take the traditionally strong breakfast business from convenience stores," said Craig VanHyfte, vice president of marketing at Hot Stuff Foods. "...We are boldly proclaiming with our franchise partners that we are taking back breakfast while providing the unmatched convenience and choices that c-stores have long been reputed for."

Read more about capturing breakfast sales from QSRs in the upcoming June
issue of NACS Magazine.
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