CITGO Expands Loyalty Bucks Program with Pinnacle's Loyalink

As part of the Loyalty Bucks program, CITGO contributes up to $2,000 per location toward the technology and service costs associated with program implementation.

May 17, 2012

ARLINGTON, Texas - The Pinnacle Corporation (Pinnacle) announced that its Loyalink loyalty platform has been approved as a new offering within CITGO??s Loyalty Bucks program.

Announced earlier this year in February, CITGO launched its new Loyalty Bucks program and partnered with a small group of loyalty solution and service providers to work with branded retailers in setting up successful independent loyalty programs. As part of the Loyalty Bucks program, CITGO contributes up to $2,000 per location toward the technology and service costs associated with program implementation. Pinnacle??s Loyalink loyalty solution has since been added to the Loyalty Bucks program and also qualifies for the CITGO contribution incentives.

"We are pleased to be included as part of the new CITGO loyalty program", said Drew Mize, chief operating officer at Pinnacle. "CITGO has developed a compelling program that will offset a significant majority of costs that a retailer would typically incur to implement a successful loyalty offering, and provides the service expertise to ensure ongoing success. We??ve been providing a strong POS platform with Pinnacle Palm to CITGO branded retailers for nearly 15 years; this offering extends that solution by expanding the platform with a fully integrated loyalty system."

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