MENLO PARK, Calif. – As the demand for grocery e-commerce accelerates, Deliv, a same-day delivery company, announced the launch of Deliv Fresh.

Deliv Fresh provides same-day services to numerous grocers, meal services and other perishable e-commerce leaders across the United States. Customers include FoodKick by FreshDirect, GetFedNYC, GreenBlender, Plated, BloomThat, The Cheese Store of Silverlake, Plum Market and Eataly Chicago, among many others.

Consumers spent nearly $675 billion on groceries in 2016, and approximately 90% shopped for food and household supplies every week. Deliv writes in a press release that e-commerce grocery delivery saw massive growth, and is expected to continue to shake up the traditional grocery industry as online grocery sales are forecasted to account for as much as 20% of all grocery sales by 2025.

Within this market, demand for rapid delivery has surged. Grocers are deciding between two business models: joining marketplaces like Instacart and Amazon Prime Now, which take ownership of the customer transaction, or offering same-day delivery from their own branded sites powered by last-mile companies such as Deliv.

“We’ve spent the last five years building the network for last-mile logistics across the country. Industries like grocery that didn’t have cost-effective delivery options are now able to tap into our network and offer a fresh customer experience,” said Daphne Carmeli, Deliv CEO and co-founder.

Both online and offline grocers recognize that providing quality same-day delivery has become a necessary part of business. According to the 2017 Grocery eCommerce Forecast, online shoppers listed same-day delivery and a better e-commerce experience among the top criteria for where they spend their dollars.

Backed by a $28 million investment from UPS Inc. and partners, DCVelosity.com writes that Deliv has been growing fast in recent months.

Read more about last-mile strategies in the NACS Magazine cover story, “Going the Last Mile.”