Baskin-Robbins Sherbet Now Available for Retailers

Thencompany’s first freezer bar treat is now available at drug stores and supermarkets nationwide.

May 16, 2013

CHAPEL HILL, N.C. – Baskin-Robbins announced earlier this week the launch of a new line of shelf-stable, sherbet-flavored freezer bars, which will reach major national retailers this spring, QSR Magazine reports.

Baskin-Robbins’ Sherbet Flavored Freezer Bars are the company’s first freezer bar treat that will be available for purchase at supermarkets and drug stores nationwide.

The ice cream chain has partnered with Jel Sert in rolling out this new product as part of a licensing agreement. 

“We are thrilled to bring the Baskin-Robbins brand to major retailers nationwide with the launch of our new Sherbet Flavored Freezer Bars,” said John Fassak, vice president of business development for Dunkin’ Brands. “We look forward to introducing the Baskin-Robbins brand to even more people across the U.S. and giving our existing guests yet another way to enjoy our wide array of ice cream flavors and frozen treats.”

The freezer bars are shelf-stable and meant to be frozen at home. Each box contains 12 Sherbet Flavored Freezer Bars and are available in two flavors: Rock ‘N Pop Swirl, a combination of grape and green apple flavors side-by-side; and Rainbow Sherbet, a combination of orange and raspberry flavors side by side. 

“At Baskin-Robbins, we are committed to product innovation and surprising our guests with delicious new creations that they can enjoy at our restaurants or at home,” said Stan Frankenthaler, Baskin-Robbins executive chef and vice president of product innovation at Dunkin’ Brands. “Our Sherbet Flavored Freezer Bars are a new twist on two of our classic flavors, and we’re so excited to introduce them to ice cream lovers nationwide.”

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