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7‑Eleven Jumps on Latest Toy Craze

Convenience store chain is now selling Fidget Spinners, and a new TWIX-topped donut.
May 15, 2017

​DALLAS – 7‑Eleven stores are now selling a toy that is flying off retail shelves: Fidget Spinners, the popular new toy designed to calm nerves, ease anxiety and provide hours of entertainment.

“The Fidget Spinner is a very hot item right now and we know customers want it,” said Tony Stapleton, senior product director at 7‑Eleven Inc. “7‑Eleven continues to innovate to give its customers what they want, when and where they want it.”

7‑Eleven sources quality Fidget Spinners from several suppliers to provide a variety of choices for its customers. Customers can visit their local store to find a variety of spinners that fit their personality, including multiple colors, glow in the dark, tie dye or metallic.

Last week 7‑Eleven Inc. also introduced its first fresh donut topped with TWIX Caramel Cookie Bars.

“People want to have fun with their food, especially treats,” said Terrell Smith, 7‑Eleven fresh bakery category manager. “Premium and specialty donuts are becoming an all-day impulse item that our customers are purchasing when they crave something sweet. With our Caramel Bar Made with TWIX donuts, they get two treats in one: a delicious donut topped with one of our best-selling candy bars.”

7-Eleven says that specialty donuts continue to be a hot bakery trend, with fun or unexpected flavors and sweet, savory and surprising toppings and fillings. Previous exotic donuts offered at 7‑Eleven stores have included a pink sprinkle version of the one featured prominently on The Simpsons television show and, for the 50th birthday of its iconic frozen drink, wild cherry and blue raspberry Slurpee donuts.