ST. LOUIS – Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market. Initially it will be available in 26 states, with further expansion possible in 2014. Sales to retailers begin on May 13.

Adam Oakley, vice president of import, craft and specialty brands at Anheuser-Busch, said the cider category is seeing 110% growth in the U.S., and this new brand helps to meet the growing demand for premium ciders with a more complex taste profile. “Stella Artois Cidre is designed to be savored and is very different from sweeter, domestic U.S. ciders,” said Oakley, in a press release. “Stella Artois Cidre has the potential to change people’s perceptions of cider here, offering a refreshing alternative to white wine.” 

With the U.S. cider market seeing triple-digit growth, it has become one of the fastest-growing beverage categories in the United States. 

“Cider drinkers are now approaching cider with a sophistication similar to that of wine drinkers,” said Marc Stroobandt, a Belgian master sommelier. “To capture their interest, ciders certainly need to be refreshing and savory, but people also want something a little more complex and distinct, which Stella Artois Cidre offers.”