ST. LOUIS – This year, for every case of Budweiser sold from
May 5 to July 4, the brand will make a donation up to $1 million to the Folds
of Honor Foundation. To kick off the program, the Anheuser-Busch Foundation is
donating an additional $500,000, with a total of $1.5 million possible for
Folds of Honor.
Since 2010, Budweiser has raised more than $5 million for
the Folds of Honor Foundation and provided more than 1,000 educational
scholarships to the families of soldiers killed or disabled in service.
“The Folds of Honor Foundation gives back, through
scholarships and other assistance, to the families of soldiers wounded or
fallen while serving their country,” said Lori Shambro, director of Budweiser.
“This is why Budweiser has supported this great organization for the last
several years and why, once again, buying Budweiser will benefit military
families through the Fourth of July holiday.”
Each Budweiser (including draught) sold between May 5 and
July 4 will trigger a donation, including some new items now hitting store
shelves. These new items include:
- Budweiser’s limited-edition red, white and blue
packaging. This year’s patriotic packaging will start appearing in stores later
this month and will be available in 12 oz. bottles and a variety of can sizes
(12 oz., 16 oz., 24 oz.). The patriotic theme continues on secondary packaging
for all of the top-selling configurations, including 6-packs, 12-packs, 24-packs
and other popular sizes.
- A unique bowtie-shaped
can (in a new, not-previously-offered 8 pack) that is now available.
“No matter what the package color, shape or size: America’s
beer supports America’s heroes because from May to July, buying Budweiser
benefits military families,” Shambro said. “Our partnership with Folds of
Honor is helping to make a difference in the lives of families whose loved ones
have made the ultimate sacrifice to protect the freedoms we all hold so dear.”
This is one component in a series of activations Budweiser
has in store for its 2013 “red, white and blue summer” initiative. As
part of this program, the Budweiser Clydesdales will visit military bases
across the United States during a series of barbecues to celebrate the men and
women in the U.S. armed forces. Additional activations will be announced at a
later date.