ST. LOUIS – Two of the
country’s biggest beer brands are registering significant dips in sales that
some are attributing to bad weather, among other factors. Advertising Age
reports that marketers for MillerCoors, Heineken USA and Anheuser-Busch InBev
are also saying payroll taxes, higher gasoline prices and rising interest in
craft beer as contributing to the decline.
The beer business is down 2.8% for the four weeks through
April 13, Beer Marketer’s INSIGHTS reported last week, citing Nielsen data.
Miller Lite was down by 8.8% during the same time period, while Bud Light dropped
by 6%, Budweiser dropped by 7.7%, and Coors Light declined by 1.8%.
“It's brutal out there for
everyone,” said Beer Business Daily editor Harry Schuhmacher to subscribers
this week. The only bright spot for beer is in craft beer, where sales have
continued to advance.
With the spring so far
being colder and wetter than usual, beer drinkers haven’t been consuming as
much. “Light lagers [like Bud Light and Miller Lite] are more susceptible to
unseasonably cold weather than either craft beer or spirits, which are
typically imbibed more indoors,” said Schuhmacher.