WASHINGTON – Consumer
demand slowed in March, increasing a mere 0.2% following a 0.7% bump in
February, according to the U.S. Department of Commerce. The biggest deterrent
to spending has been higher payroll taxes, which started in January, Bloomberg
reports.
“Consumers won’t be able
to sustain the current pace if income growth continues to disappoint,” said
Millan Mulraine, TD Securities USA LLC economist. “The weak inflation backdrop
is likely to cause the Fed to at least keep purchasing” securities.
According to the
Department of Commerce, American incomes jumped 0.2% in March after rising 1.1%
in February, while salaries and wages increased 0.2% after advancing 0.7%,
respectively. Disposable income climbed 0.3% after inflation adjusting.
The impact of a 2%
increase in the payroll tax at the beginning of this year, coupled with $85
billion in automatic budget reductions starting March 1, have slowed the
economy to a 1.5% pace in the first quarter. However, economists are predicting
the economy will accelerate to a 2.4% average rate for June to December.
Overall, retailers are not
seeing much movement in sales. Safeway said that consumers are still very much
aware of price because their confidence in the economy has yet to reach
pre-recession levels. Shoppers are “trying to be very careful with how they
spend their dollars,” said Steve Burd, Safeway CEO and chairman.