Twinkie Savior Shuns Unions

The new company won’t have union representation when it reopens four bakeries in the next eight to 10 weeks.

April 29, 2013

NEW YORK – Metropoulos & Co. and Apollo Global Management LLC's new company won’t rely on unions when it begins making and selling the reincarnated Hostess Brands snack cakes — Twinkies, HoHos and Ding Dongs — starting in July, reports the Wall Street Journal. 

Chief Executive C. Dean Metropoulos said the company will pump $60 million in capital investments into the plants between now and September and aims to hire at least 1,500 workers. “We do not expect to be involved in the union going forward,” he told the newspaper.

Metropoulos and his son, Daren, the co-CEO of Pabst Brewing Co. who is also heading up Hostess's marketing strategy, are confident that they’ll find skilled, nonunion workers near the four re-opening plants, in Columbus, Ga.; Emporia, Kan.; Schiller Park, Ill.; and Indianapolis, which are also located in high-unemployment areas. 

“We're trying to find the most qualified people in these local markets to come work for the company,” Daren Metropoulos told the newspaper. 

The new Hostess will use third-party drivers and an outside sales organization as well as revamp its distribution models by delivering directly to store warehouses instead of individual locations. “Ultimately, the consumer will be getting fresher products sooner through this model,” Daren Metropoulos said.

The newspaper adds that the company also aims to increase distribution to locations that Hostess couldn't reach before, including smaller convenience stores and dollar stores.

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