NEW YORK – Metropoulos & Co. and Apollo Global
Management LLC's new company won’t rely on unions when it begins making and
selling the reincarnated Hostess Brands snack cakes — Twinkies, HoHos and Ding
Dongs — starting in July, reports the Wall Street Journal.
Chief Executive C. Dean Metropoulos said the company will
pump $60 million in capital investments into the plants between now and
September and aims to hire at least 1,500 workers. “We do not expect to be
involved in the union going forward,” he told the newspaper.
Metropoulos and his son, Daren, the co-CEO of Pabst Brewing
Co. who is also heading up Hostess's marketing strategy, are confident that
they’ll find skilled, nonunion workers near the four re-opening plants, in Columbus,
Ga.; Emporia, Kan.; Schiller Park, Ill.; and Indianapolis, which are also
located in high-unemployment areas.
“We're trying to find the most qualified people in these
local markets to come work for the company,” Daren Metropoulos told the
newspaper.
The new Hostess will use third-party drivers and an outside
sales organization as well as revamp its distribution models by delivering
directly to store warehouses instead of individual locations. “Ultimately, the
consumer will be getting fresher products sooner through this model,” Daren
Metropoulos said.
The newspaper adds that the company also aims to increase
distribution to locations that Hostess couldn't reach before, including smaller
convenience stores and dollar stores.