Kellogg’s Debuts New On-the-Go Snacks

The innovative products for convenience stores are designed to garner repeat customers.

April 26, 2017

ELMHURST, Ill. – Kellogg’s has several new innovative c-store products to meet your customers’ on-the-go snacking needs—and keep them coming back for more.

The new Pringles Large Grab & Go Pizza and Jalapeño flavors combine the spicy flavors millennials love. These two flavors have grown in sales dollars and units sold over the previous year.

The new Keebler Town House Crackers and Hummus is a convenient mini-meal that satisfies sophisticated snackers’ demand for crispy, flavorful crackers paired with TRU Flavors Hummus. In 2014, hummus was No. 1 in fresh dip sales, topping $724 million—a 200% increase since 2000.

In addition, Kellogg’s “Bites” are a whole new food form for the wholesome category that increases convenience eating occasions and expands the set for incremental sales opportunities.

The new Bear Naked Bites pack a crafted blend of energy-dense ingredients into a bite-size format that active customers go for. Available in dark chocolate sea salt and peanut butter honey, these delicious bites are made with visible ingredients, are gluten-free and non-GMO project verified. The new Special K Nourish Bites and Special K Protein Bites offer an indulgent snack in a resealable pouch. Each has a clean label including visible, balanced ingredients, no artificial colors, flavors or preservatives.

Also, Kellogg’s has introduced the new Pure Organic Bars and Cheez-It Duoz Bacon and Cheddar. The Pure Organic Bars are made with wholesome organic ingredients in their simplest form—USDA organic, non-GMO project verified, vegan, gluten-free, dairy-free and soy-free—to deliver a great taste that meets your customers’ need for cleaner snacking. The Cheez-It Duoz Bacon and Cheddar deliver a unique, savory flavor combination in a single pack. It’s a unique flavor combo that constantly-snacking millennials love.

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