ALEXANDRIA, Va. – “Home is where the heart is,” but for Jared and DeAnn Scheeler, add one more element to that phrase: their business. In the latest NACS Convenience Matters podcast, the Scheelers talk about why they left successful careers in Minneapolis to create a new convenience retail concept in their hometown of Dickinson, North Dakota.

The result of their vision is the Hub Convenience Stores, which dispels negative stereotypes of the convenience store industry by delivering quality food products, clean facilities and restrooms, great security and lighting, and world-class customer service. Jared serves as managing director and DeAnn is director of human resources.

The Scheelers also talk about the challenges of building a new brand and growing the business during both boom and bust cycles related to oil and gas exploration in the area.

“The convenience store industry is full of family businesses, whether multigenerational or a husband and wife team. The story of the Hub is similar to those of tens of thousands of other convenience retailers in our industry,” said podcast co-host Jeff Lenard, vice president of strategic industry initiatives for NACS.

The Scheelers are featured in the podcast “You Can Go Home Again,” which can be downloaded on iTunes by searching for Convenience Matters. It also is available at nacsonline.com/podcasts. A new Convenience Matters podcast will be released every week, focusing on topics related to convenience retailing and fuels. 

You can also read more about the Scheelers’ journey in the NACS Magazine feature, “Breaking New Ground.”