Pinnacle Loyalty Now Supports Conexxus Integration Standards | NACS – Media – NACS Daily
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Pinnacle Loyalty Now Supports Conexxus Integration Standards

The integration announcement comes ahead of the Conexxus Annual Conference next week.
April 21, 2017

​ARLINGTON, Texas – The Pinnacle Corporation announced the completion of its Pinnacle Loyalty suite integration with non-Pinnacle POS solutions using the Conexxus Loyalty standard. Pinnacle has a long history in the convenience store space with integrated loyalty rewards and their Palm Point-of-Sale system.

“While Pinnacle offers a completely integrated POS, loyalty rewards, and mobile app solution suite, we understand retailers are looking for loyalty and mobile solutions that will integrate with their existing POS platforms, to optimize their hardware and software investments,” said Melissa Fox Hadley, director of product management at Pinnacle, in a press release.

As loyalty has grown more and more successful and vital for customer engagement, Pinnacle expanded its offerings into mobile applications (for ways to extend offers and promotions to consumers via mobile) driving traffic, increasing spend and communicating with them in the most effective way possible. By further enhancing the Pinnacle Loyalty suite to include non-Palm POS, clients can integrate their rewards programs in a more diverse hardware and software environment.

“Loyalty programs are a key retailer tool in building a solid consumer brand following. Conexxus membership created its loyalty standards to help convenience retail overcome the diversity of platforms and adopt best-of-breed loyalty solutions. Pinnacle's support of those standards shows a clear investment in the success of its customers, through adopting this standard and its continued support of Conexxus' mission,” said Gray Taylor, executive director at Conexxus.

The 2017 Conexxus Annual Conference will be held April 23-27 in Annapolis, Maryland. Learn more at