ANN ARBOR, Mich. – Domino's Pizza wants to be a legitimate player in the chicken business by launching its new Specialty Chicken, the latest innovation to the chain’s menu.

The boneless chicken product features a combination of toppings, sauces and cheeses layered over 12 bites of lightly breaded, 100% whole breast white meat chicken. The four flavors offered include Crispy Bacon & Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon.

"Our new Specialty Chicken is one of the most creative, innovative menu items we have ever had," said Russell Weiner, Domino's Pizza chief marketing officer. "Our pizza chefs have taken chicken to a whole new level, using our unique ingredients to create these four bold flavors. There's nothing quite like Domino's Specialty Chicken on the market today."

A national TV campaign beginning on April 21 focuses on not being afraid to take risks. "We are proud to be known as a pizza company, but Specialty Chicken shows we are not afraid to step out of our comfort zone and take risks — something that is truly part of our brand fabric," said Weiner. "Not every risk we have taken has turned out to be successful, but as a brand we have learned that sometimes you have to fail in order to be great."

Specialty Chicken is the first new product for Domino's since the launch of Handmade Pan Pizza in September 2012 and will be available as part of its $5.99 mix and match deal.