HACKETTSTOWN, N.J. – Cupid’s arrow could easily strike
record sales for retailers during the 2014 Valentine’s season with a lineup of
new items from Mars Chocolate North America, returning favorites and new
displays.
Chocolate is a popular gift for Valentine’s Day, and Mars is
helping retailers capitalize on this seasonal selling opportunity with a range
of new items at key price points. Seasonal singles shapes continue to perform
well, as consumers reach for these treats at the checkout. Mars experienced
impressive growth in Valentine’s Chocolate dollar sales, outpacing category
growth.
Valentine’s Day 2014 is supported with a robust media
program including dedicated TV, print and digital advertising, high-value FSI
offerings and inspiring in-store displays. New items include:
- TWIX Caramel Heart Singles
- Dove Silky Smooth Milk Chocolate Truffle Hearts Tin
- M&M’s Fun Size Milk Chocolate Candies Heart Gift Box
- M&M’s Fun Size Peanut Chocolate Candies Heart Gift Box
- M&M’s Minis Milk Chocolate Candies Teacher Heart Gift
Box
- M&M’s Minis Milk Chocolate Candies Teen Heart Gift Box
- Snickers Minis NFL Heart Gift Box
- TWIX Minis Heart Gift Box
- Minis Mix Heart Gift Box
- M&M’s Minis Milk Chocolate Candies Tube
- M&M’s Milk Chocolate Candies Filled Heart
- M&M’s Milk Chocolate Candies Gift Box
- M&M’s Peanut Chocolate Candies Gift Box
- M&M’s Fun Size Chocolate Candies & Minis Mix Heart
Gift Boxes Display
- Snickers Minis & Minis Mix Chocolate Mixed Quarter
Pallet