Mars Readies for Valentine’s Day 2014

Mars Chocolate North America has its new lineup ready for buyers to start making plans for next year’s Valentine’s Day season.

April 15, 2013

HACKETTSTOWN, N.J. – Cupid’s arrow could easily strike record sales for retailers during the 2014 Valentine’s season with a lineup of new items from Mars Chocolate North America, returning favorites and new displays.

Chocolate is a popular gift for Valentine’s Day, and Mars is helping retailers capitalize on this seasonal selling opportunity with a range of new items at key price points. Seasonal singles shapes continue to perform well, as consumers reach for these treats at the checkout. Mars experienced impressive growth in Valentine’s Chocolate dollar sales, outpacing category growth.

Valentine’s Day 2014 is supported with a robust media program including dedicated TV, print and digital advertising, high-value FSI offerings and inspiring in-store displays. New items include:

  • TWIX Caramel Heart Singles
  • Dove Silky Smooth Milk Chocolate Truffle Hearts Tin
  • M&M’s Fun Size Milk Chocolate Candies Heart Gift Box
  • M&M’s Fun Size Peanut Chocolate Candies Heart Gift Box
  • M&M’s Minis Milk Chocolate Candies Teacher Heart Gift Box
  • M&M’s Minis Milk Chocolate Candies Teen Heart Gift Box
  • Snickers Minis NFL Heart Gift Box
  • TWIX Minis Heart Gift Box
  • Minis Mix Heart Gift Box
  • M&M’s Minis Milk Chocolate Candies Tube
  • M&M’s Milk Chocolate Candies Filled Heart
  • M&M’s Milk Chocolate Candies Gift Box
  • M&M’s Peanut Chocolate Candies Gift Box
  • M&M’s Fun Size Chocolate Candies & Minis Mix Heart Gift Boxes Display
  • Snickers Minis & Minis Mix Chocolate Mixed Quarter Pallet
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