Gas Station TV, Verifone Announce Joint Venture

Combined network offers will engage consumers at the pump and on-the-go.

April 13, 2017

DETROIT & SAN JOSE, Calif. – Gas Station TV (GSTV) and Verifone announced a 50-50 joint venture that combines the assets and operations of Verifone’s Pump Media division with GSTV. The combined business will operate under the GSTV brand and deliver 3.3 billion annual impressions through more than 18,000 locations in all 50 states by year’s end.

The new GSTV will enable marketers to reach an audience of 75 million unique viewers every month, including one in three adults 18 years and older and nearly 31 million millennials in the United States.

“We celebrate a milestone today as we formally join two leading media organizations in a powerful partnership,” said Joe Mach, president of Verifone North America. “Under the GSTV umbrella and with Verifone’s influential backing, we will draw on our collective partnerships and experiences to strategically accelerate growth, push the boundaries of technology, and deliver the proven effectiveness of video at the pump.”

“Our new joint venture with Verifone is a game-changer for the industry,” said David Leider, president and CEO of the new GSTV. “The scale of GSTV's monthly unique viewership will compete with the largest cable networks and digital out-of-home platforms, reaching verified consumers when and where they are most receptive to real-time marketing messages. We are making it even easier for ad agencies to embrace gas video media, which provides unrivaled effectiveness in helping brands reach their business goals.” (Editor’s note: Leider was featured in the July 2007 NACS Magazine Leadership Profile.)

GSTV can be viewed throughout the country at convenience retail chains including Speedway, Circle K, Tesoro, Sunoco, BP, Chevron, Conoco-Phillips, Gulf, Arco, Marathon, ExxonMobil, Shell and Murphy USA.

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