BROOKLINE, Mass. – With more states considering or passing measures to raise the tobacco-buying age above 18, a pair of doctors in Brookline, Massachusetts, are taking it a step further by asking the town to approve a ban on selling tobacco to anyone born after 1995, Brookline Wicked Local reports.

Husband and wife John Ross and Megan Sandel’s aim is to raise a generation of nonsmokers. “I never really got involved in Brookline government. I just got fed up with seeing so many patients dying and felt this was a way to get involved and change something,” Ross said.

Two years ago, Brookline became one of the earliest municipalities to adopt a higher smoking age of 21. Some credit the change to lowering tobacco usage among the town’s teenagers, as evidenced by a recent survey from the town’s health department. The survey found that the rate of tobacco usage for Brookline high school students is around 5%, much lower than the 11% rate in Massachusetts and 16% overall in the United States.

While the couple first considered an outright ban on tobacco entirely, they settled on making sure no one born after 1995 could purchase tobacco within city limits, ever. Ross estimates such a change would only drop sales around 2% yearly.

With small convenience stores as the primary sellers of tobacco, the impact of such a law on their business is unclear at this time. “That’s something that the community carefully needs to review. How does it affect existing businesses?” said Jeff Lenard, NACS vice president of industry initiatives. He pointed out that retailers usually have around a third of their revenue come from tobacco products.