Peet’s Coffee & Tea Expands East Coast Presence

The company opened its first flagship café in Washington, D.C, a block away from the White House.

April 08, 2014

WASHINGTON – Peet’s Coffee & Tea has arrived in the Washington, D.C., area, as part of a new store rollout across the D.C. market, reports The Washington Post.

A new flagship store at 1701 Pennsylvania Avenue opened yesterday, marking Peet’s entry into D.C. as the company’s second-largest retail market outside of California and its biggest East Coast retail footprint. Peet’s is also the new official coffee of the Washington Nationals and is being served at Nationals Park.

The Post writes that Peet’s has 233 stores around the country, with plans to add at least 60 more in 2014. Annual revenue is upwards of $500 million. Dave Burwick, president and CEO of Peet’s Coffee and Tea, told the newspaper that most of the company’s growth has been from its grocery store presence on store shelves, but that its focus is shifting to standalone cafés. “Grocery [sales] are always going to be critical for us, but you don’t fall in love with Peet’s because you buy it at Safeway,” he said.

In the D.C. market, the 23 new Peet’s cafés will take over former Caribou Coffee locations, which began shuttering earlier this year.

“We got access to some great real estate,” Burwick told the Post, adding, “And we’ve realized that location is important: You can have the best coffee, but if you’re not on the right side of the road on the way to work in the morning, you’re just not going to make it.”

Michael Williams, vice president of store development, added: “There is a real appetite for coffee — and for learning about coffee — here in Washington. …This is a very important part of the world for us to be in.”
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