WASHINGTON – Peet’s Coffee & Tea has arrived in the
Washington, D.C., area, as part of a new store rollout across the D.C. market,
reports The Washington Post.
A new flagship store at 1701 Pennsylvania Avenue opened
yesterday, marking Peet’s entry into D.C. as the company’s second-largest
retail market outside of California and its biggest East Coast retail
footprint. Peet’s is also the new official coffee of the Washington Nationals
and is being served at Nationals Park.
The Post writes that Peet’s has 233 stores around the
country, with plans to add at least 60 more in 2014. Annual revenue is upwards
of $500 million. Dave Burwick, president and CEO of Peet’s Coffee and Tea, told
the newspaper that most of the company’s growth has been from its grocery store
presence on store shelves, but that its focus is shifting to standalone cafés.
“Grocery [sales] are always going to be critical for us, but you don’t fall in
love with Peet’s because you buy it at Safeway,” he said.
In the D.C. market, the 23 new Peet’s cafés will take over
former Caribou Coffee locations, which began shuttering earlier this year.
“We got access to some great real estate,” Burwick told the
Post, adding, “And we’ve realized that location is important: You can have the
best coffee, but if you’re not on the right side of the road on the way to work
in the morning, you’re just not going to make it.”
Michael Williams, vice president of store
development, added: “There is a real appetite for coffee — and for learning
about coffee — here in Washington. …This is a very important part of the world
for us to be in.”