TORONTO, Ontario – Starbucks Canada has launched its Starbucks Evenings program at some Toronto locations, the Financial Post reports. “We already have the customers in our stores,” said Rossann Williams, president of Starbucks Canada. “We are just extending the type of experience that they can have with this Evenings menu.”

Yesterday, the expanded menu debuted, adding cider, craft beer and wine starting at 2:00 pm. Also, the menu has shareable appetizers, such as truffle popcorn, artichoke and goat cheese flatbread, and bacon-wrapped dates. The company began testing the Evenings menu at select U.S. locations in 2011.

“It’s not going to be the bar of the future, but today you can go to Starbucks for a glass of wine, and it’s not a place where it is too loud to talk,” said Darren Tristano, executive vice president of Technomic. “It is very in line with the DNA of the Starbucks brand, and they do it off of a fixed cost overhead. Now, there are 13,000 Starbucks (in the U.S.) and this is not right for every one of them, but they will do it in the locations that make sense.”

Williams indicated that how quickly the company rolls out the Evenings menu to other Canadian locations depends on how quickly customers adapt to the new offering. Currently, more than 300 U.S. units offer the Evenings menu, plus one each in the United Kingdom and Japan. “As we see this program work, we will continue to innovate and enhance it and will make decisions on how quickly and how far it will roll out,” she said.