Dasani Celebrates New PlantBottle Packaging

The green Dasani caps on new bottles deliver the recycling message worldwide.

April 12, 2010

ATLANTA - To promote its new PlantBottle plastic bottles, Dasani has teamed up with PSIMadeThis.com founder/designer Erica Domesek to create a limited-edition line of green-colored hats that benefit Ocean Conservancy and promote the importance of recycling.

The green hats ?" created from everyday household materials ?" will support the launch of the new 100 percent-recyclable PlantBottle plastic bottle packaging, made from a blend of up to 30 percent plant-based materials. Domesek??s hat design aims to highlight the green cap on the new recyclable PlantBottle while promoting do-it-yourself fashion as another easy way consumers can fit recycling into their everyday lives.

"Dasani PlantBottle packaging is both made from renewable material and recyclable," said Abigail Greene, Dasani senior brand manager at Coca-Cola North America, in a press release. "Erica??s designs will help us spread the word of our West Coast Dasani PlantBottle roll out, and we have committed a substantial charitable donation to Ocean Conservancy to help support clean beaches, lakes and rivers."

The green hats were created using everyday household items including sweatpants, zippers from sweatshirts, buttons and thread. Consumers can try to receive a green hat by registering on www.SatineBoutique.com April 7 through April 21.

In honor of Earth Day, April 22, and in conjunction with the green hat giveaways, Dasani will make a donation to Ocean Conservancy for every hat given away. "It??s time to give back ?" give back to the community by cleaning up our coastlines and waterways, give feedback to industry and policy leaders encouraging even greater innovation ?" and above all, give back to our oceans for all they give us," said Vikki Spruill, president and CEO of Ocean Conservancy.

Advertisement
Advertisement
Advertisement