ATLANTA – Convenience stores are gaining an attractive asset with an innovative 19.2-oz. can from The Coca-Cola Company. The package is designed to maximize immediate consumption sales by offering the “gas and go” customer a value price and an all-star allure, leveraging the Company’s exclusive partnerships. As part of an effort to help advance c-store sales and increase profits, the unique can is supported by point-of-sale (POS) tools, including cooler clings, barrel wraps and shelf-talkers. Learn more by reading “Spark C-Store Purchases with New 19.2-oz. Can” at CokeSolutions.com.

In addition, The Coca-Cola Company has expanded its portfolio of concentrated liquid flavor enhancers, giving people more choice in how they meet their hydration needs, while presenting new sales opportunities for retailers. Building on the momentum of DASANI DROPS™ and POWERADE ZERO™ DROPS, the lineup now includes Minute Maid® drops and vitaminwater zero™ drops. The good news for retailers: these products can be cross-merchandised with beverages to drive trial and encourage a higher basket ring.

Recommendations include bundling and placement in multiple locations throughout the store — on the drink mix and water aisles, plus at special displays and checkout. Find out more at CokeSolutions.com by reading “Lift Sales Potential with DROPS.”