Dunkin’ Makes Ordering Ahead Easier With Waze

Chain is the first brand to partner with Waze’s new order-ahead feature through its mobile app.

March 30, 2017

CANTON, Mass. – Dunkin’ Donuts has partnered with Waze, the free, real-time crowdsourced traffic and navigation app powered by a community of drivers. Dunkin’ is the first partner for Waze’s new feature, “Order Ahead,” which allows users to submit orders in the Dunkin’ Donuts Mobile App.

Members of the DD Perks Rewards Program can order Dunkin’ coffee, beverages, donuts or breakfast sandwiches directly by connecting to Dunkin’ Donuts’ On-the-Go Mobile Ordering feature through the Waze app, then skip the line to pick it up inside a Dunkin’ Donuts location.

“We are proud to be the first brand to integrate with Waze to enhance the mobile experience and offer our DD Perks members with faster, more convenient ways for ordering ahead,” said Scott Hudler, ?chief digital officer at Dunkin' Brands. “Leveraging the best technologies and partnering with leading brands like Waze helps our brand continue to stand apart for valuing our loyal guests and providing them with exciting and innovative new ways to purchase Dunkin’ Donuts food and beverages as quickly and seamlessly as possible.”

Jordan Grossman, head of business partnerships North America at Waze, added: “Our new Order Ahead feature expands Waze’s mission of saving time on the road by enabling consumers to now also save time in-store, while giving brands a new opportunity to engage with their customers.”

Dunkin’ Donuts has been a long-standing partner with Waze since first mapping all of its restaurant locations through the app in 2012. In 2016, Dunkin’ Donuts became the first company to utilize the Favorite Brand Campaign that invites Waze users to “favorite” the brand through native-style ad units with the tap of a button.

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