McDonald's Spices Up Indian Market

The QSR is launching a range of new McSpicy products in India that are tailored to customer taste buds.

March 30, 2011

NEW DELHI - As part of its efforts to develop innovative products for the Indian marketplace, McDonald's is launching new range of McSpicy products in the country.

McDonald's latest India menu items include the McSpicy Chicken Burger, McSpicy Paneer Burger, McSpicy Chicken Wrap and McSpicy Paneer Wrap.

Commenting on the spicy customization, Vikram Bakshi, managing director of McDonald's India North & East, said, "The McSpicy menu is a part of our ongoing endeavor to add variety and expand our menu to suit our customers?? preferences. These are products from our core global menu, but tailored to the Indian palate. This is the biggest product range introduction in the market since McDonald??s launch in the country in 1996, and after the launch of Happy Price Menu."

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