Dunkin' Donuts Introduces LTO PEEPS Donuts

Dunkin’ Donuts partners with confectionary favorite to launch a limited-time-only treat.

March 28, 2014

CANTON, MA – Dunkin’ Donuts announced earlier this week a new spring/Easter-themed donut: PEEPS Donuts, the first-ever donut topped with a PEEPS Marshmallow Chick.

The creations are shaped like flowers, decorated with pastel pink or green icing, and topped with a pink or yellow PEEP chick. They will be available for a limited time at participating DD restaurants nationwide beginning Monday, March 31.

"As America's donut leader, we are always seeking new and innovative donut varieties to help our guests celebrate special moments and occasions," said Stan Frankenthaler, Dunkin' Brands executive chef and vice president of production innovation. "PEEPS are synonymous with fun and happiness, and we are excited to combine two American favorites to create unique flower-shaped donuts adorned with a marshmallow chick that will sweeten any spring or Easter celebration."

"PEEPS and Dunkin' Donuts have both built passionate and active communities of fans and have been creating smiles for more than 60 years, and we look forward to continuing that tradition with this unique and fun donut,” said Brian Bachrach, senior marketing manager of innovation at Just Born Quality Confections.

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