Fort Wayne Marathon Embraces Recycling

The station has a new recycling center that gives points to consumers who recycle plastic bottles and aluminum cans.

March 28, 2011

FORT WAYNE, Ind. -- At the Fort Wayne, Ind., Marathon gasoline station, consumers who recycle aluminum cans and plastic bottles can do more than help the environment?"they earn points, which can be translated into gifts or coupons, WANE-TV reports.

For each bottle or can recycled at its new recycling center sponsored by Waste Management and PepsiCo, the consumer earns a point on his account card, which can be redeemed online. "[Customers are] going to empty their trash, but the valuable trash they can get a credit for," said station manager Koutaiba Braish. "It can??t be any easier. I never touch a computer unless I have to and I know how to get the points."

The retailer has only had the unit for a few days and already customers are using it. "People who come inside the store said what a great idea it is," said Braish.

Several customers told WANE-TV that they don??t mind taking the recyclables to a bin next to the store. "I hate to see the bottles go in the dumpster and not be recycled," said customer Julia Hurley.

For each recycled bottle or can, PepsiCo will donate funds to help disabled veterans begin their own businesses. "I hope many people use it because it really will save our landfill," said Braish. "We're all here for the community and here for each other. That's the least we can do."

Only three other U.S. Marathon stations have the program: two in Ohio and one in North Carolina.

Advertisement
Advertisement
Advertisement