American Coffee Consumption Drops

While only a slight decrease from the year before, Americans are sipping less coffee each day.

March 26, 2014

NEW YORK CITY – Is the love affair of Americans and coffee slipping? A new report finds that the percentage of Americans downing a cup of coffee each day dropped to 2 percentage points to reach 61% in 2013, from 63% in 2012, according to the National Coffee Association of USA, the Los Angeles Times reports.

The association’s annual study also found that a significant upswing in Americans who drink lattes, cappuccinos and other espresso beverages. Last year 18% of Americans purchased such drinks, up from 13% in 2012.

The number of Americans making coffee with a drip coffee maker declined as well last year. In 2013, 37% drank a cup of joe made by such a machine, down sharply from 43% in 2012. But while drip coffee makers have waned, single-cup machines have blossomed. Americans who drank a cup of java from a single-cup brewer soared to 13% last year, a significant jump from the 4% in 2012.

The study also measured the coffee consumption habits by age. Overall daily drinking of coffee dropped to 41% in 2013 (50% in 2012) among those between the ages of 18 and 24, while overall daily coffee drinking decreased to 59% last year (63% in 2012) among those between the ages of 25 and 39. However, among consumers age 60 and older, overall consumption of coffee each day increased to 76% in 2013, from 71% the year before.

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