ATLANTA - The Coca-Cola Company will turn off the lights on its iconic signs, as well as offices and at bottling facilities across the world in support of World Wildlife Fund??s Earth Hour on Saturday, March 27 at 8:30 p.m. local time.
The Coca-Cola Company will darken iconic signs in Times Square in New York, Piccadilly Circus in London, San Pedro Sula in Honduras and Kings Cross in Sydney. In North America, 30 Coca-Cola Digital Network locations will go to black screen during the event, and Earth Hour promotions will run on these screens leading up to and following the event.
In Atlanta, the company??s worldwide headquarters, the World of Coca-Cola, Coca-Cola Enterprises and Coca-Cola North America will go dark; Earth Hour messages will be displayed on lobby monitors; and employees will be encouraged to wear black to demonstrate additional support of the cause.
The Coca-Cola Company and its bottling partners are working to lessen their climate footprint by focusing efforts on four key areas where they can have the greatest impact on climate protection: refrigeration equipment, packaging, manufacturing and fleet. Coca-Cola recently announced that all new vending machines and coolers will be hydrofluorocarbon-free by 2015.
Molson Coors Brewing Company is also planning to power down for Earth Hour.
Molson Coors will observe Earth Hour by turning off all non-essential interior and exterior lighting and signage at the Denver headquarters and the breweries and offices at Molson Coors Canada and Molson Coors UK. Additionally, MillerCoors offices and breweries in the U.S. will turn off all non-essential interior and exterior lighting and signage. Employees will also be encouraged to turn off the lights in their homes that evening.
"Earth Hour represents an important principle of sustainability ?" act locally to impact globally," said Bart Alexander, vice president, global alcohol policy and corporate responsibility for Molson Coors. "The event gives us the opportunity to engage our employees worldwide to do something for one hour that we hope helps raise awareness about how simple it is to be environmentally conscious year round. Turning the lights off on one Saturday night this month reminds us that many small actions together have tremendous impact."
To learn more about Earth Hour or to get involved, visit earthhour.org.