Fresh & Easy Debuts Gourmet Pizzas

Handcrafted line of pizzas from Italy, branded under its Gourmet private label, retail for $3.99.

March 24, 2011

EL SEGUNDO, CA - Fresh & Easy Neighborhood Market has begun selling a new line of handcrafted frozen pizzas from Italy, Supermarket News reports.

Branded under its Gourmet private Label, the pizzas retail for $3.99.

"We??re always working to find interesting, unique and delicious products to bring to our customers," said John Burry, Fresh & Easy??s chief commercial officer.

Pizza varieties include Four Cheese, which is made with four European cheese, along with balsamic vinegar from Modena; Pesto and Arugula, with pesto made from all-Italian ingredients; and Margherita, made with tomatoes, mozzarella cheese and basil.

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