OpenStore Launches Kangaroo Express App

The partnership will help Kangaroo Express drive in-store sales, engage its core customers and deliver a differentiated digital experience for its brand.

March 21, 2013

BROOKLYN PARK, Minn. - OpenStore by GasBuddy, a multi-channel digital marketing solution for convenience store chains, announced its partnership with Kangaroo Express, an independently operated convenience store chain in the southeastern United States, operated by The Pantry Inc.

.

The n

ew site will be fully integrated with a branded mobile app to create a complete experience for Kangaroo Express customers at its more than 1,550 stores. The app and website will allow users to access store locations, exclusive "RooClub" promotions, a trip planner and much more. Customers will also be able to send feedback from their mobile phone, review job postings and retrieve updates on gas prices.

"Providing great value is just about as simple as you can make it," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "And customers love the convenience of using apps and being rewarded for their loyalty as a custom

er."

"J

ust in time for the summer travel season, Kangaroo Express?? new mobile app will provide our guests with an interactive and convenient way to unlock savings, engage with our brand and 'Get Right at the Roo??," said Alec Bleday, digital marketing manager at Kangaroo Express. "We are partnering with OpenStore by GasBuddy to drive in-store sales, engage our core customers and deliver a differentiated digital experience for our brand."

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