Seattle's Best Coffee Expands Drive-Thru Concept

Fifteen new drive-thru-only locations are coming to the Dallas-Fort Worth area this spring.

March 19, 2013

SEATTLE - Seattle??s Best Coffee announced earlier this week that it will open 15 of its new drive-thru concept stores in Dallas-Fort Worth this spring.

The little sister of Starbucks Corporation said it is making the expansion following a successful test program in Seattle last fall, entering what it described as a prime location based on population demographics.

The small drive-thru-only locations target customers who want their coffee on-the-go, a lifestyle compatibility that bypasses the in-store experience.

The new stores will serve coffee as well as egg sandwiches, pretzel melts and sweet and savory "Anytime Pies." The expansion of the Seattle??s Best Coffee drive-thru to Dallas-Fort Worth is building upon positive consumer response in the region to the brand??s packaged coffee, found in the grocery aisle.

"With our drive-thru expansion in Dallas, we want to give time pressed, value-conscious customers a great cup of coffee, served by people who are passionate about coffee," said Jennifer Dimaris, vice president, brand management, for Seattle??s Best Coffee.

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