HENDERSON, NV - Mars Retail Group announced that it has joined with new licensee Alchemy3 to develop branded lottery games. The games will hit participating lottery retailers beginning fall 2010 and will incorporate popular Mars brands including M&M??s, Snickers, Skittles, Starburst, 3 Musketeers, Milky Way and Twix.

"Branded lottery tickets are an exciting, new licensing opportunity for Mars," says John Capizzi, general manager of licensing for Mars Retail Group. "Alchemy3 has a successful track record developing solutions to increase brand awareness and sales by matching popular lottery games with major consumer brands. This new partnership will offer consumers fun and innovative lottery games showcasing our iconic Mars confection brands."

Alchemy3 works with lotteries to capitalize on the power of consumer brands and lottery games and represents premier brands including The Grammy??s, CBS Consumer Products, Bass Pro Shops, Six Flags, 20th Century Fox and Royal Caribbean to name a few. The company has also created A3 Rewards ?" lottery prize packages that instantly award non-cash prizes including movie tickets, gasoline, CDs, DVDs, B&B stays, backyard grilling packages and more.

Potential licensees should contact John Capizzi of Mars Retail Group.