Piggly Wiggly Squeezes Back Into Chicago

The Windy City is welcoming back an old supermarket friend that left in the 1990s.

March 18, 2014

CHICAGO - More than 15 years after virtually abandoning Chicago in the 1990s, supermarket chain Piggly Wiggly is coming back to the Windy City, Crain’s Chicago reports.

Butera Finer Foods Inc., parent company of the Piggly Wiggly brand, will buy a suburban Dominick’s that closed at the end of 2013, following that company’s decision to leave the Chicago market. Paul Butera Sr., chairman and president of Butera, said the company will convert the store into a Piggly Wiggly as part of a broader push by the brand into Chicago.

Piggly Wiggly was a popular name in Chicago in the 1950s through 1970s, but the company closed nearly all of its local stores by the 1990s when the company decided to focus on the Wisconsin market. A majority of its stores are franchised.

Supermarket consultant Bill Bishop said Paul Butera Sr. will pick and choose his brands as he opens more stores around metro Chicago. “He has wonderful flexibility to choose the right brand for the right market,” Bishop said. “Piggly Wiggly is likely to be acquiring its real estate cheaply here, and with good economics they should do quite well around Chicago.”

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