SAN DIEGO - Jack in the Box will begin driving to its customers thanks to a new mobile food truck, Jack??s Munchie Mobile.

"The mobility of a food truck enables us to serve our guests, even if there??s not a restaurant around," said Terri Funk Graham, senior vice president and CMO for Jack in the Box Inc.

Along with custom refrigeration and freezer units, the truck has the same equipment as a Jack in the Box kitchen, including a grill, fryer, toaster, fountain beverage dispenser and prep area for burgers, sandwiches and tacos. The truck also includes a 47-inch flat screen digital menu board and satellite radio to entertain guests.

As it rolls along the highways and byways of Southern California, the food truck will be hard to miss. The sides feature a custom design of Jack, with a spatula in hand, driving a chariot pulled by a tiger and polar bear in hot pursuit of a Thunderbird clutching a take-out bag.

In addition to a driver, five Jack in the Box employees have been handpicked to serve as the inaugural crew. Graham said a three-employee crew is optimum to operate the kitchen, given onboard space limitations. Beyond complying with state and federal regulatory requirements, Graham said all of the kitchen equipment as well as food handling and cooking protocols are consistent with the same rigorous scrutiny as the Jack in the Box restaurants.

Jack in the Box will leverag the new food truck to support restaurant activities as well as community events. Jack??s Munchie Mobile is also available to cater public or private events throughout Southern California. Other than requiring a concrete or similarly hard surface and a minimum parking space of 55?? x 20??, Jack??s Munchie Mobile is fueled up and ready to roll. Reservation information is available at facebook.com/MunchieMobile and Twitter at MunchieMobile.

Read more about the explosion of food trucks in the February NACS Magazine feature, "On the Move."