7-Eleven Launches Million Points Giveaway | NACS – Media – NACS Daily
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7-Eleven Launches Million Points Giveaway

Seven winners will receive one million 7Rewards points redeemable for in-store merchandise.
March 14, 2018

​IRVING, Texas – With the Million Points Giveaway Sweepstakes, hungry and thirsty Americans have more reasons to sign up for the 7-Eleven, Inc., 7Rewards loyalty program within the 7-Eleven app. That’s because seven lucky people will get “rewards rich” by winning 1 million 7Rewards points each, redeemable to buy food and drinks at participating 7-Eleven stores. The sweepstakes runs through April 28, 2018, with winners drawn weekly.

In addition to multiple Million Points prizes, exclusive experiential prizes will also be awarded weekly. The prizes include a completely outfitted media room, trips to sporting events and racing weekends, live music events, and a trip for two to Paris. Winning a million points will unofficially get customers to “Pointillionare” status, which allows customers to have an abundance of reward points and 7-Eleven products at their disposal.

“Our strategy to make every customer's interaction with 7-Eleven valuable and delightful just got bigger and better. The enhanced 7Rewards app gives customers more ways to earn and redeem points in order to get free stuff,” said 7-Eleven Chief Digital Officer and Chief Information Officer Gurmeet Singh, in a press release. “Giving away a million points each week gets our customers excited –just like the new 7Rewards points program grabbed their attention. Since the launch, we've gone from 9 million members to over 12 million and counting.”