ALEXANDRIA, Va. – How well do you know your employees? Taking time to learn—and remember—details about your team members, like the names of their family members or how they like to spend time on the weekends, can have a meaningful impact that goes a long way. Just taking the time to talk with them in the store shows employees that you care. And when you care about them, they’ll care about the business.
The NACS Coca-Cola Retailing Research Council (NACS/CCRRC) is releasing a study on employee engagement in convenience retail that will be distributed in three parts. The third video, as part of the “Power Up Employee Engagement” video series, was released this week and provides a powerful example of the fact that employees, just like everyone else, want to be known as the unique person they are. It also shows that managers who make a genuine effort to do this can take a big step forward in building a new culture of engagement in their business, which can produce some amazing results that improve sales and profit, empowering you to grow your business.
Key learnings from this blog post and video include:
- Caring improves commitment
- Ask employees, “How can I support you?”
- Make time to connect with employees
- Recognize that values drive behavior
- Be genuine with your employees
The three parts of the NACS/CCRRC study include:
- A series of six videos from convenience retailers who took part in the NACS Leadership Challenge. They discuss how employee engagement grew their business, providing real tips by retailers, for retailers. Watch the first and second videos.
- A narrated PowerPoint by Dr. Blake Frank, a management professor at the University of Dallas, about the power of employee engagement. This will be available in April.
- A full quantitative study that speaks to the importance of employee engagement while providing insights retailers can use in their stores. The quantitative study will be released in June.
Look for more information on this study in upcoming editions of NACS Daily and NACS Magazine.