Slugger Jason Kipnis Goes to Bat for Crave

The Cleveland Indians second baseman is the new spokesperson for the chocolate milk drink.

March 14, 2012

NIAGARA FALLS, N.Y. - Upstate Niagara Cooperative recently launched Crave and is teaming up with Cleveland Indians second baseman Jason Kipnis to promote the dairy beverage.

Kipnis will endorse Crave as a beverage for active youth and adults, and drive consumers to Circle K convenience stores throughout Ohio. He will also promote the "Second to None" Sweepstakes, a contest hosted by Crave that will award one local baseball team with a clinic given by Kipnis this summer. Teams will have the opportunity to enter the contest via the Crave Facebook page. Kipnis will be featured on Circle K point-of-sale materials encouraging fans to enter the sweepstakes online.

In addition to hosting the summer clinic, Crave will be distributing "Player of the Game" certificates to local little leagues to hand out to worthy team players. The certificates will include a coupon for a free bottle of Crave and a buy one get one deal for a hot dog. Kipnis will also make appearances at select stores, promote Crave on his Facebook and Twitter, and drive followers to visit Circle K to try Crave.

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