Jiffy Mart Revamps Coffee Program

The chain has ditched its air and glass pots for a ThermoFresh Digital Server and Brewing system at each location.

March 14, 2012

WESTMINSTER, Md. - Partnering with Lacas Coffee and Cooper Booth Wholesale, Jiffy Mart Convenience Store Chain has revamped its coffee program. Jiffy Mart has moved away from its mix of air pots and glass pots, upgrading to a new ThermoFresh Digital Server and Brewing system at each of its locations.

"The ThermoFresh server is designed to keep coffee fresh and at proper temperature for two hours whereas coffee held in a glass pot on a warming unit tends to breakdown much sooner." said Dwayne Cover, Jiffy Mart business manager, in a press release. "As a result, we expect to see an increase in sales and a decrease in waste."

The ThermoFresh digital servers are much more energy efficient than the glass pot warming units. "We also liked them from a food safety standpoint", said Tom Moser, Jiffy Mart general manager.

In addition to moving to the new servers, the coffee program got a new look as well. New wraps for the servers were designed showing the coffee flavor, description of blend and strength of coffee specified by one bean, two beans or three beans. The wraps also show the co-branding partnership with Lacas Coffee.

Coffee blends included in the new rollout are Breakfast Blend, Colombian Decaf, Kona Blend, French Roast, French Vanilla & Shock. Jiffy Mart also plans to offer four signature blends corresponding with each change of season.

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