CHICAGO - MillerCoors is bringing a new look, name and personality to beer drinkers this spring with the re-launch of Miller64, previously MGD 64, nationwide. The national rollout of Miller64, which has 64 calories, will be supported with new television, radio, digital and out-of-home advertising.

The new marketing campaign demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives. Miller64 will be available in cans and clear bottles featuring the brand's bold new logo and its eye-catching smoky silver and red labels. The beer is available this month at bars, restaurants and grocery stores across the country.

"Whether it's the man who gets a little exercise playing recreational softball or the woman who takes the stairs instead of the elevator, we are confident consumers will appreciate that Miller64 won't undo all their efforts to maintain a balanced lifestyle," said Rita Patel, Miller64 marketing manager, in a press release. "Miller64 is the perfect light-beer choice for today's consumers who are always on-the-go but strive to balance their responsibilities and social life."