Nothing Can Seem to Derail Current Consumer Optimism

Rising gas prices did nothing to dampen consumer’s positive view of the economy.

March 12, 2014

ALEXANDRIA, Va. – Despite a sharp increase in gas prices over the past month and consumer expectations that prices will climb higher over the next 30 days, consumers continue to feel optimistic about the economy, according the latest monthly NACS Consumer Fuels Survey that examines how gas prices affect consumer sentiment.

Consumers continue to say that gas prices affect their feelings about the economy — nearly nine in 10 consumers (85%) say that gas prices affect their sentiment — yet consumer optimism marches upward even while consumers face rising gas prices. Two-thirds (68%) of consumers noticed that gas prices increased in the past month, with one in five (22%) saying that prices “are “much higher.” And nearly three in five consumers (59%) expect prices to increase over the next 30 days, the highest percentage expecting higher prices since July 2013.

Gasoline demand typically increases in the spring, adding pressure to the fuels system that is transitioning to producing summer-blend fuels. Last year, demand per day in August was 10.1% higher than in January. This demand increase of more than 800,000 barrels is more than the production capacity of the largest refinery in the United States.

Despite the higher prices and expectations of more increases, nearly half of all consumers (44%) are optimistic about the economy, a steady increase from 43% a month earlier and solid jump from the 35% who expressed optimism in October 2013 when consumer sentiment bottomed out.

Consumer sentiment differed across the country. The Northeast, pummeled by a harsh winter, had the lowest optimism about the economy (39%), while the West was the most optimistic (47%).

Consumers’ miles per dollar decreased in March, dropping 3.9% to 6.92 miles per dollar. NACS added the metric in 2014 to gauge how consumer perceptions about their self-reported mileage and gas prices might also affect their moods.

“The latest increase in consumer optimism is great news for convenience stores and other retailers who saw slim sales as the harsh winter weather in early 2014 kept consumer spending in check,” said NACS Vice President of Government Relations John Eichberger. “That fact that consumer optimism continues to increase while every other metric that we track related to consumer optimism trended down is a positive indicator for retailers, who typically see stronger sales inside the store as the weather heats up and daylight hours increase.”

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