RaceTrac to Remodel More Than 20 Louisiana Stores This Year

The retailer will bring frozen treats, expanded Crazy Good Coffee options and a modern look and feel to all Louisiana locations.

March 11, 2016

LOUISIANA – RaceTrac is revamping its Louisiana locations to deliver a more consistent shopping experience to its guests. Approximately 21 RaceTrac stores from Baton Rouge to Lafayette to New Orleans will be remodeled by the end of 2016, bringing a more modern store layout that features updated building architecture, new Swirl World frozen treat stations, an expanded coffee area with more counter space and additional indoor and outdoor lighting, as RaceTrac launches its new wave of updated stores for guests to enjoy.

“Our remodel initiative is one of the many ways that RaceTrac is delivering on our mission of making people’s lives simpler and more enjoyable,” said Robby Posener, vice president of marketing, merchandising, design and construction at RaceTrac, in a press release. “These changes will deliver a more consistent store experience to all our guests, regardless of which Louisiana location they visit. Outside, guests will find clean, well-lit parking lots with more pumps than the average convenience store.

“Inside, our goal is to make the shopping experience even better than before with more intuitive layouts and a focus on showcasing the many food and beverage options available within the store. The revised set-up inside enables our team members to go the extra mile in servicing the guests’ needs, especially when they are in a hurry.”

Construction has already begun in the Baton Rouge and New Orleans areas to update RaceTrac’s legacy stores. Louisiana residents are currently able to enjoy this transformed RaceTrac experience at select locations.

“RaceTrac has been a part of the Louisiana landscape for nearly 40 years and we are continuing to grow in the Bayou State through our 2016 remodel initiative,” said Brian Thornton, vice president of real estate and engineering at RaceTrac. “Beyond bringing expanded food options and a more modern design to every location in Louisiana, we’ll be creating jobs and helping to drive the local economy. We look forward to continuing to be a vibrant part of the Louisiana communities we serve.” 

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