Mondelez Introduces First New Snack Brand in a Decade

New savory snack brand, GOOD THiNS, comes in eight varieties.

March 08, 2016

EAST HANOVER, N.J. – Mondelez International is responding to consumer demand for more wholesome savory snack options with its first new snack brand in more than a decade: GOOD THiNS. The brand contains “real” ingredients like wheat, potato and rice, and no artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.

GOOD THiNS are available in eight varieties at launch:

  • The Potato Ones! (with 60% less fat than regular fried potato chips) in original, sweet potato, and spinach and garlic
  • The Chickpea One! In garlic and herb
  • The Rice Ones! (gluten-free) in veggie blend, salt, poppy and sesame seed, and salt and pepper

“The name ‘GOOD THiNS’ pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture," Brown said.

"GOOD THiNS is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation,” said Danielle Brown, marketing director for GOOD THiNS at Mondelez International.

GOOD THiNS is currently rolling out nationwide.

Advertisement
Advertisement
Advertisement