Cash Not Carried

Survey shows that majority of consumers carry less than $20 in cash.

March 02, 2015

CHICAGO – A new survey shows that fewer people are carrying cash, even as Americans think it’s still the safest way to pay.

According to the newly released “Future of Retail Study” from Walker Sands, a Chicago-based PR agency, 56% of those surveyed say cash is the most secure way to pay for things.  Yet despite the confidence in cash, only 11% of those surveyed had paid for something in cash in the past day — down from 27% who had done so in the same survey a year ago. Just under 60% of those surveyed had $20 or less in their wallets.

Additional findings from the survey of 1,400 U.S. online consumers include a slight increase in online shopping, with 28% saying they do so at least once a week (1% more than last year). And 68% of those surveyed shop online monthly, a 6% increase over last year’s survey.

Increased online shopping also may also be influencing how accepting respondents are toward new technology: 66% of those surveyed expect to have a package delivered by drones in the next five years and 80% said they’d pay more for drone delivery within the hour.

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