MIAMI – Former NBA player Ray Allen and his wife, Shannon, have a new mission—to serve healthy food in a quick-service restaurant. This year, the pair opened Grown, touted as an organic, QSR concept.

Frustrated with fried options at most fast-food restaurants, the Allens assembled a group of restaurant and business experts to develop Grown, a place for inexpensive yet healthy food. “It’s time for this. And we’re not doing it alone; we’ve got an army of people who are standing with us, and that’s the beauty of it,” said Shannon Allen.

The menu focuses on organic, farm-to-table food, with items like steel-cut oatmeal, smoothies, omelets, small-batch soups, wraps, salads and family-style meals, such as rotisserie chicken. Each dish is made fresh onsite (the location has no freezers).

The menu can easily accommodate special diets, such as vegan, Paleo and gluten-free, and also offers kid-sized portions. The entire restaurant is peanut-free as well. Prices range from $4 to $18. “When you walk into the restaurant, you get a feeling like you’re in your own kitchen,” Ray Allen said.

Grown even has a drive-thru to help busy parents purchase healthy meals. “The drive thru didn’t need to go away, just what’s offered in a drive thru,” Shannon Allen said. “So it’s absolutely fast food, and that’s our goal: To make people’s lives easier, to make it convenient, to make it accessible, to make it affordable, and to make it great. If we can do that, then hopefully people will love it.”