Coca-Cola Freestyle Launches iPhone Mobile App

PUSH! + Play mobile app allows guests to locate Coca-Cola Freestyle machines while testing their memory.

March 01, 2011

ATLANTA - Coca-Cola announced the release of a mobile app or iPhone users that allows consumers to locate the nearest Coca-Cola Freestyle dispenser. The app is available free in the Apple iTunes Store.

Named PUSH! +Play, the mobile app is also an interactive memory game, which tests players on their recall of repeat patterns. The game includes a leader board that allows users to share their scores via Facebook and Twitter while inviting others to compete.

For merchants, the app should also facilitate customer interaction with the Freestyle machine, as it instructs guests how to use the machine, introducing them to its menu screen, functionability, and brand options.

"More than 20,000 people engage with Coca-Cola Freestyle on Facebook. Our goal is to give those fans another way to interact with the machine and drive guest counts for our Coca-Cola Freestyle operator partners," said Gene Farrell, vice president, Coca-Cola Freestyle, Coca-Cola Refreshments USA. "This app allows us to accomplish both."

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